Each space is designed to communicate the theme of the restaurant, healthy, fast food served to the common ‘Joe’. The restaurants range from 1,500 to 3,000 SF and are typically located in strip shopping center spaces.

Natural and raw materials such as concrete, wood and steel make up the material palette, and industrial fabrications and exposed infrastructure systems are utilized to reinforce the notions of economy and the health. Kinetic shapes and forms further reinforce the notion of movement and innovation giving each space an identity and energy appropriate to fast casual dining. Exposed ducts become light reflectors, spiral lights add detail, and spot lighting to individual tables and accessory items are designed to supplement the architecture.

The restaurants are consistent and based on utilization of a simple material palette and formal organizational principles of design. Variety within this desired consistency is established by exploring scale and geometric juxtapositions relative to the pragmatic organizational diagram.